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Why Sendcoach is Free Right Now

Ben Carcio
August 19, 2025
5 min read

At Sendcoach, we get asked a lot: Why are you giving this away for free? How can that be a good business model?

Right now, what matters most is that families use Sendcoach because it works for them, not because of what it costs. We believe the platform has real value. Helping student-athletes and their families get into college is incredibly important, and we’re confident that over time the business model will take care of itself. But today, our priority is feedback and improvement.

A quick example. On August 15th, a user asked for a simple feature: the ability to sort our schools database by state, division, and conference. It’s an obvious feature, one we had thought of but hadn’t yet built. Within three days, we launched it. That kind of speed—listening to users and turning their feedback into features—is exactly how we want Sendcoach to grow.

Here is a recent customer feature ask:

Our response just 3 days later:

Too often, people give feedback to platforms and nothing ever happens. We want to be different. We want to be the platform that listens, that responds quickly, and that’s built alongside the families who use it.

So here’s our ask: keep the feedback coming. Tell us what would make your recruiting journey easier. We’ll listen, and we’ll act.

Thank you to every family already using Sendcoach. Without you, we wouldn’t have the product we have today.

– Ben

Co-founder, Sendcoach

Sendcoach is the college marketing platform that empowers student-athletes and their families to take control of the recruiting process together.

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