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Announcing the Sendcoach Tournament Workflow Edition

Ben Carcio
November 18, 2025
5 min read

A New Way to Maximize Exposure at Showcase Events

We are excited to introduce the Sendcoach Tournament Workflow Edition. For the past ten months, our focus has been on building the foundation of the Sendcoach CRM. We launched Gmail integration, created personalized templates, and developed a simple and powerful pipeline system to help families stay organized throughout the recruitment journey.

Now we are taking the next step.

Showcase tournaments are one of the most important moments in the recruiting process. They offer the highest return on effort for both student athletes and college coaches. Coaches gain the ability to evaluate many players in one place, and athletes gain exposure to programs they might never see otherwise. With that in mind, we built a set of tournament-specific tools designed to help you get the most from every showcase.

The Sendcoach Tournament Workflow Edition centers on three core components:

Before the tournament, during the tournament, and after the tournament.

1. Pre-Tournament Communication

Make it easy for coaches to find you

The first step in maximizing tournament exposure is getting your schedule into the hands of the right coaches.

With the Tournament Workflow Edition, Sendcoach connects tournament data to your existing school pipeline. When the tournament provides a list of attending coaches, we match it to the schools you are tracking. This allows you to see, at a glance, which programs you care about will be onsite.

The system also uses AI to automatically generate personalized email templates based on your schedule and the target school. Instead of writing dozens of emails, you can send clean, accurate messages in minutes, making it easier for coaches to know where you will be and how to find you.

2. In-Tournament Coach Tracking

Replace paper lists with real-time visibility

Traditionally, tracking which coaches attend games has been a messy task. Families relied on paper sheets, text chains, or quick handwritten notes that were easy to lose or misinterpret.

The Sendcoach Tournament Workflow fixes this.

Using any browser on any device, you can log coach attendance instantly. Simply enter the coach name and select the correct school. Your tracking list updates in real time and can be shared with teammates, families, or anyone else. You can even share the list with people who are not on Sendcoach.

This turns sideline chaos into organized insight and sets you up for effective follow-up later.

3. Post-Tournament Follow-Up

Turn exposure into momentum

Once the games are over, follow-up becomes essential. Even if a coach was at your match to see a different player, it is still an opportunity to build a relationship.

With your coach attendance list in Sendcoach, you can quickly send thank-you notes, express continued interest, and invite coaches to connect for a conversation. This is one of the most important steps in the recruiting process, and the Tournament Workflow Edition makes it simple and structured.

Built for Families and Designed to Improve Every Season

The tournament workflow is a three-step system built to make the complex easy. It helps families maximize the return on the time, travel, and investment required at showcase events. By streamlining communication, simplifying coach tracking, and supporting quick follow-up, Sendcoach helps student athletes and their families make the most of every opportunity.

We are improving the platform continuously. If you have feedback, ideas, or suggestions as you use the Tournament Workflow Edition, we would love to hear from you. Together, we can make college recruiting clearer, more accessible, and more effective for every student athlete.

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