The Power of a No: Why Hearing “No” Can Actually Help You

In any process where you’re putting yourself out there, whether it’s sales, job hunting, or college sports recruitment, one of the best outcomes is a simple and honest no. As an entrepreneur, I've received 10x more nos that yeses, it's all part of the game. If I'm not getting nos, I'm not working hard enough.

In recruiting, especially, hearing “no” from a college coach is rare. More often, families experience silence—what we’ve written about before as ghosting. But when you do get a no, it’s worth its weight in gold.

Here’s why:

1. Clarity = Focus

A no clears the path. It helps you stop chasing an opportunity that’s no longer on the table and instead focus your energy on coaches and programs that are still engaged. You only have so much time, so spend it on the opportunities that are engaged.

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2. It Opens the Door to Feedback

Once you receive a no, you have a moment to ask for helpful advice. Something like:

“Thanks so much for your transparency. Is there any feedback you can share that might help me as I continue my journey? Or is there another program you’d recommend I connect with?”

This kind of question does two things: it shows maturity and gratitude, and it just might unlock your next opportunity.

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3. Use It As Motivation

Let’s be honest, nothing fuels the fire like a challenge. A no can be the spark that drives your next level of development. Many athletes have stories of bouncing back from rejection to prove themselves and thrive. Coaches know this too. Most have passed on a kid who never gave up and went on to do great things.

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Embrace the No

In recruiting, like in life, a no is not the end. It’s just a tool. It can help you get sharper, more focused, and more determined. So don’t fear it—ask for it. Respect it. Use it.

Because every no gets you one step closer to the right yes.

- Ben

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