I'm all in on Sendcoach

For the past year, Sendcoach has been my nights-and-weekends project. I’d work on it after dinner, after practice, after work—whenever there was a spare hour. It started as something small, just a way to help my daughter navigate the chaos of college recruiting.

If you’ve been through it, you know what I mean. Endless emails. Waiting to hear back. Trying to figure out which coaches are actually interested. Balancing school, sports, and life while the recruiting clock keeps ticking.

I wanted to help my daughter stand out. Not just with talent, but with consistent, thoughtful outreach to the right coaches at the right schools. So I built Sendcoach—at first just for her.

And then something amazing happened. Other families started asking if they could use it. Word spread. Clubs showed interest. I started hearing from parents who were going through the same late-night, spreadsheet-filled scramble we were.

This spring, my daughter committed to Babson to play soccer—a proud moment for our whole family. And it hit me: this process doesn’t have to be this overwhelming for other families. We can make it better.

So, I’m taking the leap. Sendcoach is no longer my side project—it’s my full-time focus.

Our mission is simple: give student-athletes and their families a clear, organized way to manage recruiting. Make it less stressful. Help them find the right fit. If you know a student-athlete or club that could benefit, or if you just want to follow along as we build this, I’d love to hear from you.

This is going to be an exciting chapter, and I’m grateful for everyone who’s been part of the journey so far.

- Ben

CEO and Co-Founder of Sendcoach
ben@sendcoach.co

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